Virtually all small business owners will not mind having an increase in the conversion rate of their websites. In this post, I will be looking into 7 effective and easy-to-implement techniques that you should implement in 2013 to substantially boost your conversion rate and ultimately increase your profit margins.
Technique #1: Create a sense of urgency
If there is a time or number limit on your product or service offering, you will definitely get a lot more conversion.
“You can get this offer at any time when it’s convenient for you” will not convert really effectively. This is due to lack of sense of urgency and there is every tendency that customers will delay purchasing it irrespective of whether they like it or not.
On the other hand, “Offer valid for today only” or “There is a huge demand for this product. Only 100 will be sold at this special price and then the offer will be gone forever”, adds a sense of urgency and will likely incentivise the prospects to take action, i.e. buy.
Technique #2: Provide some customer reviews
Reviews assist potential customers in making a smart preference when shopping. Reviews from your current customers will validate your claim that your products and services are awesome.
Place customer reviews on every sales page, close to the “add to cart” button and also on the checkout page. This will effectively lower cart abandonment rate.
Technique #3: Focus on one product/service value
Precisely what is that ONE specific value that your product or service will bring to your customers? Focus on it.
Offering numerous choices will make it extremely difficult for people to decide and take action. Therefore totally focus on that one kick-ass factor that will make them convert.
Technique #4: Use video to show behind the scene processes
Majority of potential customers are worried concerning what will happen after they click the “Buy” button. For instance, they might be afraid that they might not be taken to the download page or be worried of the next steps to take after they have entered their credit card details.
Making a how-to video of this process will allay their fears and guide them through the process right from clicking the “Buy” button through to the product download page.
This action will reassure your customers and will increase your conversion rate a lot more especially from those who would have otherwise changed their minds about buying.
Technique #5: Video demo of your product/service
Videos account for 50% of all on-line traffic as of January 2012. Customers exposed to videos are 437% more likely to engage your brand.
Creating a demo video showcasing how fantastic your product or service is will go a long way in boosting your conversion rate. If you sell an awesome software program for instance, then create a vidoe showing its awesomeness.
Technique #6: Offer a no risk, money back guarantee
“What if I don’t like the product/service?”
“No worries. We guarantee to give you ALL of your money back!!”
Providing a no risk guarantee that people can actually get their money back if they are not satisfied with the product or service will have a significant boost in the rate at which you convert prospects.
Money back guarantee will remove any inhibition or fear that customers have during the shopping process and make them purchase from you confidently.
Technique #7: Be your product/service advocate
You will always convert more customers when they know and observe your euphoria and excitement for your product or service. If you sell a product, make sure you, your friends and family use the product. Same thing with the service you offer. Then talk about it, blog about it, like it, share it, promote it, and let your friends do the same.
If you exhibit absolute passion and enthusiasm for your own product or service, it will reflect on your conversion rate and ultimately help improve your sales.
The post 7 Effective Techniques To Increase Your Conversion Rate in 2013 appeared first on DeyanSystems TechBlog.